Medical Product Promotion is a Team Sport!
Author: Jonathan Sackier Despite living in the USA for over 20 years and having grown up in Britain, I still do not get most American team sports. The fans are so civil to one another, the...
View ArticleThe Good, the Bad, and the Ugly – FDA Wants Your Help to Stop Bad Drug Ads!
Instead, I want to focus on an even more interesting piece of the promotional practices puzzle – how FDA wants prescribers to help police promotional practices and stop bad (Drug) ads. Here is where...
View ArticleSex, Lies, and Vaccinations
The sex in the title is included (a) to get your attention and (b) because without it one does not have children. And they are the focus of this rant. The lies and vaccination parts will become...
View ArticleWho Pays for Doctors to Learn New Medical Devices?
One of the best tools in the sales reps' bag is the physician training course brochure, right? Send a surgeon to a course on the latest technique for valve surgery or minimally invasive approaches....
View Article70% of Hospitals to Deploy iPads in 2011
It's no surprise to those of us in Marketing that the iPad is rapidly making inroads within the medical community with 70% of hospitals planning on deploying iPads in their institutions in 2011. Being...
View ArticleWhy GPP? for Doctors and Sales Reps
Jonathan Sackier, MD, is a Visiting Professor of Surgery at the University of Virginia. He discusses the regulatory environment in medicine in the US, as well as the Good Promotional Practices...
View ArticleCorrupt Conflicts or Successful Synergies? Are Patients Being Shortchanged?
Are conflicts of interest between industry and physicians inherently corrupt? Or, are have these relationships been to the primary benefit of accelerating innovation and ensuring the best patient...
View ArticleGPP Daily is Out: MDs on Twitter, Patients and SM and Pew's Online Research
GPP News Daily Take a look, tell us what you think and how we can make it a more relevant digital newspaper for you. Maureen To keep up with the best in Good Promotional Practices, subscribe to our GPP...
View ArticleSuing Your Clinical Investigator
Correction to original post issued 10:35am ET 03/29/11 This may be a first. A cardiovascular medical device company has sued one of their clinical investigators for defamation.The accusations appear to...
View ArticleiPads and Stanford Medical Students
Stanford medical students are part of a iPad pilot. Here they discuss how they are using the iPad in a video show and tell. Continue reading →
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